Xion1
Xion1 is a comprehensive platform designed to enhance brick-and-mortar retail marketing through a centralized Content Management System (CMS) integrated with AI-powered analytics. Its suite covers dynamic digital signage, robust analytics, real-time hardware management, and omnichannel customer engagement that collectively elevate in-store experiences, drive sales, and provide actionable insights into customer behavior.
Key Features and Strengths
Centralized Content Management System (CMS)
- Centralized Display Control & Scheduling: Real-time updates and consistent branding across all locations
- Dynamic & Personalized Content: Tailors displays to customer preferences, encouraging engagement and longer dwell times
- Easy to Use: Intuitive interface allows users of all skill levels to update and manage content
- Integration: Seamless updates via web/mobile apps and direct integration with POS systems for live menu and pricing changes
Flexible Hardware Integration
Digital Signage Compatibility: Supports screens, kiosks, video walls, tablets, custom-size Videotrons.
POS System Integration: Content updates automatically on menu boards and displays.
IP/CCTV Camera Support: Works with existing infrastructure via RTSP/HTTPS protocols; enables analytics without extra screens.
Real-time Monitoring: Manage and monitor device status and network health centrally.
AI-Powered Visitor and Audience Analytics
- Visitor Insights: Tracks store entry, movement patterns, engagement time, physical and demographic attributes (gender, age, emotion, etc.)
- Customer Journey Mapping: Identifies popular areas/products, peak traffic times, and customer interests for improved store layout and targeted marketing
- Performance Metrics: Counts visitors (people counter), Measures conversion rates, dwell time, and retention, Tracks content popularity and engagement levels
- Employee Effectiveness: Differentiates staff from customers and analyzes staff allocation efficiency
- GDPR & CCPA Compliant: Ensures data privacy and compliance with leading security standards
Advanced Reporting and Business Intelligence
Marketing ROI Analysis: Evaluates campaign performance, store comparison, and promotions’ effectiveness.
Raw Data/API Access: Export and integrate collected data with business intelligence (BI) tools for deeper analysis.
Use Cases & Specialized Solutions
- Video Wall & Videotron
Divide content by sections/layers for targeted campaigns
Control multiple displays centrally; enable monetization per section or device - Cashier Digital Signage
Automates promotion expiry; replaces paper banners; enables cross-selling and instant campaign changes - Loyalty Reward Integration
Tailors promotional content by loyalty tier, channel (app, TV, store), or location
Facilitates sudden exclusive promotions and omnichannel upselling - Menu Boards
Automatically syncs with POS for instant menu and price updates
Supports dynamic pricing and real-time promotions - Targeted Marketing & People Counter
Demographics-based content triggering—delivers specific offers based on visitor attributes
Reports total visitor numbers for tenants and targeted in-mall activations - Vending Machine Analytics
Tracks demographics of product interactions for market research and revenue opportunities
Table: Vending Machine Interaction Demography
| Minuman A (Drink A) | Makanan B (Food B) | |
|---|---|---|
| Female | 40 | 10 |
| Male | 20 | 20 |
| Age 20-30 | 40% | 50% |
| Age 30-40 | 30% | 20% |
| Age<20 | 30% | 30% |
Benefits of Integration
Maximizes Sales
Personalized, dynamic campaigns drive conversions and impulsive purchases
Operational Efficiency
Centralized control, automated updates, and seamless integration reduce manual work and errors
Enhanced Insights
Deep AI analytics unlock understanding of customer journeys, preferences, and staff effectiveness
Scalable & Flexible
Suitable for single-store or nationwide deployments; supports various hardware and use cases
Modernizes Retail
Replaces static advertising, improves store aesthetics, and supports real-time, data-driven decisions
Complex Concepts Explained
- AI Visitor Analytics: Uses artificial intelligence to analyze visitor demographics, behaviors, and emotional states from camera feeds—without storing personal identifiers—enabling targeted marketing while maintaining privacy compliance
- Dynamic Pricing: Adjusts pricing in real time based on conditions such as time of day or customer flow, increasing responsiveness to market demand
Summary Table: Core Components
Provider: PT Ferbe Berkat Teknologi – Simplifying retail marketing through integrated, intelligent solutions
| Component | Function | Benefits |
|---|---|---|
| Centralized CMS | Controls content, scheduling, and branding | Consistency, easy updates |
| AI Analytics | Tracks visitors, staff engagement, and campaign impact | Informed strategies, higher ROI |
| Device Management | Monitors hardware and signage network in real time | Reliability, scalability |
| POS Integration | Syncs promotions and menu changes instantly | Accuracy, less manual work |
| Reporting & BI | Delivers actionable reports, integrates with APIs | Better decision support, transparency |
Ready to get started?
Contact us today, to learn more about our Xion1 Solutions, and how we can help take your business to the next level. Let us handle your IT, so you can focus on what matters cost – driving your business forward
